Rankings that hold, and pages that sell.

Audits, on-page, link building and local search, run as one programme and measured in organic revenue rather than average position.

Request an SEO audit See the services

Organic revenue, best 12 months: +214%
Keywords in the top 10: 112
Domain rating, up from 34: DR 61
Average client tenure: 26 mo

01Our SEO services

Four SEO services, one growth strategy.

From technical audits to local search, we bring your website, content and authority together in one coordinated SEO programme.

04 services, one strategy

01

SEO Audits

We check your website's health, speed and structure to find the errors stopping search engines from reading your pages.
How it works
02

On-Page SEO

We update your website text, titles, headings and meta descriptions so each page matches what search engines are looking for.
How it works
03

Off-Page SEO & Link Building

We help other trusted websites link back to yours, which builds your site's authority and the trust search engines place in it.
How it works
04

Local SEO

We optimise your local business listings and map profiles so nearby customers can find you easily, often before they reach a website.
How it works

02Approach

Traffic is not the product. Demand is.

It's easy to win rankings for terms nobody buys on. Here's where we do the opposite of what the last agency probably did.

SEO decisions: the usual approach compared with how we run it
Decision	The usual approach	How we run it
Keyword selection	Chase high volume, report on impressions and average position.	Start from commercial intent — which searches sit closest to a purchase, whatever the volume.
Content brief	Hit a word count, match what already ranks, publish, move on.	Written to answer and then convert, with the next step designed into the page.
Link building	Guest posts and paid placements on sites nobody reads.	Earned coverage from data-led stories, on publications your customers actually read.
After it ranks	Move to the next page. Positions quietly decay over the following year.	Scheduled refreshes and internal linking. Holding costs less than climbing twice.
Reporting	A monthly deck of rankings and sessions, disconnected from the P&L.	Organic tied to revenue and pipeline in GA4, in a dashboard you can open any day.

03In detail

01 — SEO audits

Find what stops search engines reading your pages

A full inspection of your site's health, speed and structure — crawlability, indexation, rendering and architecture — to surface the errors keeping pages out of the results entirely.

Crawl & index audit
Core Web Vitals
Site architecture
Internal linking map
Schema markup check
Log file analysis
JavaScript rendering
Prioritised fix roadmap

Request an audit

Core Web VitalsBefore → after

LCP4.1s → 1.6s

INP310ms → 94ms

CLS0.28 → 0.02

Index2,140 → 8,905

02 — On-page SEO

Every page saying clearly what it is for

Page titles, headings, meta descriptions and body copy rewritten to match how search engines read a page — and to earn the click once you are showing in the results.

Title tags & meta descriptions
Heading structure, H1 to H3
Body copy optimisation
Keyword & intent mapping
Internal link placement
Image alt text
URL structure
Cannibalisation fixes

See the on-page process

SERP — "modular sofa uk"Position 3

competitor-one.co.uk › sofas

Modular Sofas | Free Delivery

Shop our full range of modular sofas with next day delivery available…

You

haldenandco.co.uk › modular-sofas

Modular Sofas: How To Choose The Right Configuration

A buying guide covering seat depth, corner units and room sizing — every configuration priced and in stock from £1,240.

competitor-two.com › living-room

Modular & Corner Sofas

Browse modular seating for every living room…

03 — Off-page SEO & link building

Authority earned from sites already trusted

Links from publications search engines already trust, earned through data-led stories and journalist outreach rather than bought. Every link is one you would be happy to show a client.

Digital PR campaigns
Data-led stories
Journalist outreach
Expert commentary
Backlink audit
Toxic link disavow
Competitor link gap
Brand mention reclaim

Discuss a PR campaign

Referring domainsDR 40+ only

04 — Local SEO

Found by the customers already nearby

Business listings, map profiles and location pages optimised so nearby customers find you first — often deciding before they ever reach your website.

Google Business Profile
Map pack ranking
Location landing pages
Citation cleanup
Review generation
Local schema markup
Multi-location rollout
Service area targeting

Talk about local search

Map pack — "furniture showroom leeds"Position 1

1Halden & Co Showroom4.9 ★ · 312

2Competitor One Interiors4.5 ★ · 188

3Competitor Two Furnishings4.3 ★ · 96

Direction requests +186%Calls +74%

03In detail

01 — SEO audits

Find what stops search engines reading your pages

A full inspection of your site's health, speed and structure — crawlability, indexation, rendering and architecture — to surface the errors keeping pages out of the results entirely.

Crawl & index audit
Core Web Vitals
Site architecture
Internal linking map
Schema markup check
Log file analysis
JavaScript rendering
Prioritised fix roadmap

Request an audit

Core Web VitalsBefore → after

LCP4.1s → 1.6s

INP310ms → 94ms

CLS0.28 → 0.02

Index2,140 → 8,905

02 — On-page SEO

Every page saying clearly what it is for

Page titles, headings, meta descriptions and body copy rewritten to match how search engines read a page — and to earn the click once you are showing in the results.

Title tags & meta descriptions
Heading structure, H1 to H3
Body copy optimisation
Keyword & intent mapping
Internal link placement
Image alt text
URL structure
Cannibalisation fixes

See the on-page process

SERP — "modular sofa uk"Position 3

competitor-one.co.uk › sofas

Modular Sofas | Free Delivery

Shop our full range of modular sofas with next day delivery available…

You

haldenandco.co.uk › modular-sofas

Modular Sofas: How To Choose The Right Configuration

A buying guide covering seat depth, corner units and room sizing — every configuration priced and in stock from £1,240.

competitor-two.com › living-room

Modular & Corner Sofas

Browse modular seating for every living room…

03 — Off-page SEO & link building

Authority earned from sites already trusted

Links from publications search engines already trust, earned through data-led stories and journalist outreach rather than bought. Every link is one you would be happy to show a client.

Digital PR campaigns
Data-led stories
Journalist outreach
Expert commentary
Backlink audit
Toxic link disavow
Competitor link gap
Brand mention reclaim

Discuss a PR campaign

Referring domainsDR 40+ only

04 — Local SEO

Found by the customers already nearby

Business listings, map profiles and location pages optimised so nearby customers find you first — often deciding before they ever reach your website.

Google Business Profile
Map pack ranking
Location landing pages
Citation cleanup
Review generation
Local schema markup
Multi-location rollout
Service area targeting

Talk about local search

Map pack — "furniture showroom leeds"Position 1

1Halden & Co Showroom4.9 ★ · 312

2Competitor One Interiors4.5 ★ · 188

3Competitor Two Furnishings4.3 ★ · 96

Direction requests +186%Calls +74%

Rankings that hold, and pages that sell.

Four SEO services, one growth strategy.

SEO Audits

On-Page SEO

Off-Page SEO & Link Building

Local SEO

Traffic is not the product. Demand is.

Find what stops search engines reading your pages

Every page saying clearly what it is for

Authority earned from sites already trusted

Found by the customers already nearby

Find what stops search engines reading your pages

Every page saying clearly what it is for

Authority earned from sites already trusted

Found by the customers already nearby